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Pre-release

Minggu, 13 Maret 2011 • 00.04 • 0 comments

Avenged Sevenfold revealed the track listing for the album on their YouTube profile on August 9, 2007, as well as their text messaging service, A7X Mobile. The band has also posted a teaser on a recent YouTube blog featuring an excerpt of vocalist M. Shadows screaming in the studio.
On August 17, 2007, a clip was posted with about 2 minutes of their first track on the new album, "Critical Acclaim" on the band's YouTube. The single was later uploaded in its entirety on YouTube and released on the iTunes Store on August 28.
In the weeks leading up to the album's release, a series of ten video clips, called "webisodes", were recorded featuring "Wolfie the Fox". The first webisode was released on August 24, 2007; a 3:41 clip that was posted on the band's YouTube channel. The clip consists of a pre-recorded phone message from "Wolfie the Fox" and a few scenes of their process of making "Critical Acclaim". Each of the subsequent webisodes was similar in content. The clips featured a short mock-interview between M. Shadows and Wolfie the Fox, various band members during the making of various tracks for Avenged Sevenfold, and other background videos. About eleven days before the album's release, the Wolfie Trailer was posted on YouTube. In it, Wolfie sings "Critical Acclaim" and talks about the MVI version of the new album. The webisodes can all be viewed on the band's MySpace and YouTube pages.
By September 9, 2007, news leaked of the completion of a music video for the song "Almost Easy". It was directed by P.R. Brown, known for his collaborations with Mötley Crüe and Marilyn Manson, among many others. On September 12, 2007, the release date of the single "Almost Easy" was announced and was released six days later on September 18 to purchase via digital download.
The month of October was a busy one for the upcoming album. On October 3, Kerrang! released an article in which M. Shadows and Synyster Gates were interviewed about the new album. This day also saw the release of a live performance of "Almost Easy" at the Warped Tour 2007. Originally the band intended to release this footage if viewers watched the official music video for the track on YouTube 150,000 times. Though the goal fell short at 120,000 the band still released the footage. Another live video, featuring the third track "Scream" performed in Liverpool, England was posted on YouTube on October 11. The song was also heard during a commercial for the Scream Awards on Spike TV. M. Shadows can clearly be heard singing, "You know I make you wanna scream," which is an excerpt from the chorus. "Scream" was performed live at the 2007 Spike TV Scream Awards on October 23. Also, LoveLine played the radio premiere of "Afterlife" and "Almost Easy", which was guest hosted by M. Shadows and The Rev. Three days before, the Keyclub revealed an animated music video for "A Little Piece of Heaven".
To promote their new album, Avenged Sevenfold started their US tour on October 29, headlining in Los Angeles, CA at The Wiltern. Their opening acts were Black Tide and Operator.
On October 30, 2007, Avenged Sevenfold was released in stores worldwide.
The guitar tablature book for the self titled album is only available in the US.